Most people still run to the corner store and ask for “Scotch-Brite” instead of ordering a liquid detergent. That is a household brand and once upon a time no one even knew it existed. In the digital world, we all have something to worth sharing, so if this is your lot, why the secret?
One of the biggest causes for our marketing failure is not related to money or the lack of it. It is related to our lack of branding. you have created a marvelous product or service, and it is just thrown into the groups of products and services.
The call to you creators is to take pride in your creation, give it a name, and boast about it.
What is a brand?
According to the American Branding Association, a brand is the perception of a company, product, or service, encompassing a name, term, design, symbol, and the expectations, memories, and emotions associated with it. And most creators already have 83% of it done.
When you created your product you gave it a name, not any random qualifier like “Product X”, created a design, and told people what it does. For example, there are thousands of SEO services in the world. But only one of them is called April Pad SEO Services.
If you notice, it has a unique name that every surfer can use to identify it but, more so, distinguish between it and other SEO services. Does your service or product have a unique name?
How to extend the uniqueness of your Service
Many people call it product design, or the process of creating an image, a slogan, and colors that tells people what you are doing. Some images like Nike’s, makes no sense at all and requires a lot of marketing to get people to know what it’s about. However, unless you have a lot of money, you should use an image that sells itself.
Referring back to April Pad, the image shows two coffee beans above the words “SEO Tips”. It is hard not to guess what they offer. Why the coffee beans? I have no idea. But it seems to work.
Once you have your unique image, its time to start using it alongside your name. Now here is a super tip, use Schema to create a standard definition for your brand that will appear across the web. the app will ask you for a title, a description, your logo, your location and operation hours.
How to share your brand everywhere
Bloggers have a very powerful asset that they hardly use. social media. Start branding your product or service by promoting it across the twenty-seven social media channels. Begin with the most popular one like Reddit, Facebook, Twitter, LinkedIn, Tumblr, and Medium. You can expand as you need to.
Do not be afraid to boast about the great problems that you are solving with your brand. As more people test it, they will grow with you and share their testimonies.
Your brand will become a household name, eventually.
